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Samsung's new virtual assistant leaks showing a Pixar-like character


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EHW News Editor
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Sam will likely power Samsung's Galaxy powered smartphones and smart 'things' like home appliances, as a replacement for Bixby, which Samsung revealed in 2017. 

 

Sam could also power Samsung's first commercially available smart speaker, which has been frustratingly delayed since it was first revealed in 2018.  

 

Digital assistants like Amazon's Alexa and Apple's Siri are disembodied voices that address users through devices like phones and speakers.

 

From these new leaked promo images, it seems Samsung is trying to pique interest by personalising the character with some creative 3D artistry, which could help it appeal to younger smartphone users. 

 

Sam appears as a young woman with shoulder-length brown hair and Samsung-branded clothing, kitted out with a smart watch and Samsung Galaxy phone. 

Samsung's new virtual assistant leaks showing a Pixar-like character (msn.com)

 

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Knowing the internet, I kinda think the whole rule 34 thing might make this backfire... 

 

But who knows. Maybe in the future all the digital assistants will be more anthropomorphized. 

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